In this episode of The Weekly Riff, Louise Green discusses the failures of major brands in supporting size inclusivity in fitness culture. She highlights the emotional toll of shopping for plus-size clothing, the inconsistency of brand commitments, and the economic implications of size inclusivity. Green emphasizes the need for genuine inclusion in retail and calls for support of brands that truly cater to diverse body types.

Takeaways:

- The fitness culture often excludes larger bodies.
- Many brands have failed to maintain their size-inclusive promises.
- Shopping for plus-size clothing can be an emotional experience.
- There is a significant economic market for plus-size clothing.
- Fat phobia is prevalent in the fashion industry.
- Brands often prioritize aesthetics over inclusivity.
- Consumer trust is eroded when brands pull back on inclusivity.
- The need for genuine representation in retail is critical.
- Smaller brands are often more committed to size inclusivity.
- Support for inclusive brands is essential for change.