Protein is everywhere right now.

From “hit your macros” to “1 gram per pound,” the messaging is loud, constant, and often overwhelming. But what happens when those recommendations don’t actually fit your life?

In this episode of The Weekly Riff, Louise breaks down what protein actually does, where common recommendations come from, and why this conversation starts to fall apart for many people, especially women over 40 navigating strength training, menopause, and years of diet culture conditioning.

This isn’t about dismissing protein.

It’s about understanding it in a way that is realistic, sustainable, and actually supportive.

In this episode, we cover:

• Why protein has become such a dominant focus in fitness right now
• What protein actually does for muscle, recovery, and overall health
• The difference between baseline intake and higher performance recommendations
• Why standard formulas can feel unrealistic or overwhelming
• How protein messaging can turn into pressure instead of support
• The impact of diet culture on how we approach nutrition targets
• What a more sustainable, flexible approach to protein looks like

Louise Green is an award-winning coach with 20 years invested in working with women of all body sizes. She has coached thousands of women from all over the world, if you're ready take the next step in your strength, check out her coaching program, Size Strong.